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Buy It Forward

Buy It ForwardIn 2000, well before the "Corporate Social Responsibility" trend emerged, the founders of Civicom committed the new company to giving 5-10% of profits to worthy causes. They wanted to combine the pursuit of business success with helping people. By making it explicit and permanent, they embedded the principle into the DNA of the company.

This is not just "CSR." A commitment of 5-10% goes well beyond the usual token corporate contribution. More importantly, it wasn't designed to be a marketing ploy; it's more about who we are than something we're doing — a part of the root structure of the tree we wanted to grow, not a grafted-in branch.

Our goal is to supplement corporate donations with matched employee donations to reach the gold standard of 10% of profits. This specific instance of "Buy-It-Forward" is rooted in the age-old principle of a "tithe," or tenth. It applies an idea historically embraced by individuals, to a company.

Over time we discovered other "Buy-It-Forward" companies and came to believe that as a unified concept these companies have set forth a model that could powerfully engage corporations in helping make the world a better place in more significant and authentic ways. This idea is not without controversy. Read more here www.buyforward.org.

Most of Civicom's donations go to "Feathers" www.feathersproject.org. Feathers uses technology to connect distant families and allow direct charity to happen. Corporate volunteer stewards vet family recipients and ensure integrity in the process.